With summer just around the corner, Altrincham & Sale Chamber of Commerce saw another large turnout for the May Breakfast Matters event, chaired by Chamber CEO, Sue Aldridge, and sponsored by the Cresta Court Hotel .
The approaching GDPR deadline of 25th May had generated a great deal of interest, and speaker John Green from GDPR Training received a timely welcome as he prepared to give the room a ‘GDPR Update’
During her introduction, Sue had commended photographer Martin Hambleton on the email reminder he’d sent to opt in to receiving his marketing communications. However John highlighted this as a typical mis-interpretation of GDPR. Stating that B2B marketing came under ‘legitimate interest’, so therefore isn’t affected. GDPR is about protecting personal data as there will be changes around personal consent but not marketing.
John began with an explanation of GDPR as an EU law designed to harmonise and update all data protection rules, with new guidance around consent appearing to be the most problematic area for businesses. To offer some clarification, John provided a clear and concise summary of the basic GDPR principles, as shown here:
The last principle is likely to attract the most fines, however the ICO will revert to fines as a final resort if they believe insufficient action has been taken to implement their recommendations for compliance.
John emphasised further again that B2B marketing is a legitimate interest and that exchanging business cards could be seen as expressing an interest in receiving relevant marketing communications. However, John advised to easily allow people to unsubscribe and to keep records of anyone that’s unsubscribed so that you don’t market to people again. He also confirmed that Mailchimp and Eventbrite are signed up to Privacy Shield so any Privacy Notices should state this if your business uses these data capture platforms.
The other well presented slides providing clear advice was on the ICO – 12 steps to compliance:
Speaker Tracy Zhou from Acuhealth, a health centre in Sale providing alternative and holistic treatment, gave an overview of services available at the centre including acupuncture, massage, Chinese herbal medicine, nutrition, podiatry, and wellbeing services. Head practitioner Dr Mei Xing specialises in women’s health and has recently attended the Manchester fertility show.
Offering benefits for Chamber members including 40% discount and reduced rate for head and neck massage, Acuhealth operate with convenient appointment times to suit business hours. Contact the team at Acuhealth to find out more or book an appointment.
BUSINESS CARD DRAW
Paul Mirage, membership manager, announced the winners of May’s business card draw, who were:
The first prize of dinner for 2 at the new Townfields restaurant, courtesy of the Cresta Court hotel was presented to Ellen Kitson of Kitson Architecture.
The second prize of a 12-month business strategy plan courtesy Mike of New Level Results was awarded to Tony Collier of MBL.
The third prize of a free Linkedin health-check from Peter Collins of Find and be Found was won by Ged Murray, Insure Risk.
The fourth prize, a massage or acupuncture treatment from Acuhealth, was given to Sim Goldblum of Maxpotenti – which seemed ideal as Sim had attended today’s Breakfast Matter’s with his arm in a sling!
Huge congratulations to all our winners. Don’t forget to enter your business card at the next Breakfast Matters meet-up to be in with a chance of winning a great prize. You’ve got to be in it, to win it.
Sue introduced the Chamber’s newest members and presented them with their certificates assisted by Anne Jardine. The room welcomed:
Duncan Battman of the Hamblin Education Trust
Krasen Dzhungurov of Matchless IT UK
Georgina Kirk of Put Yourself Across
DATES FOR YOUR DIARY
The next Breakfast Matters is on the 7th June 2018, featuring guest speaker Alex McCann from Altrincham HQ delivering his presentation on ‘Engagement, Engagement, Engagement: Why it matters on Social Media’