A Coffee With Scott McDonald, General Manager at the Best Western Cresta Court hotel
If your business was a coffee what type of coffee would it be?
The Best Western Cresta Court would definitely be a great Cappuccino. It’s a strong mix of different elements that all go together to make a defined, delicious coffee. It stands the test of time and is hugely popular. There’s something consistently good about a cappuccino.
What are your business goals for the next 3-5 years?
Our goals are to ensure that we build on our success and grow our entire business. We have undergone a big refurbishment programme in the last couple of years that has ensured all our corporate guests, as well leisure and event customers, can enjoy the fantastic facilities at the Hotel. All our bedrooms, as well as Townfields restaurant and conference rooms, have been updated and offer the highest quality in the local area, so it will be crucial to maximise their use. I will be looking at innovative new ideas for event catering and menus in Townfields, as well as a big focus on delivering consistent, high quality guest service.
Like cake makes the perfect extra to coffee, what extras does your business offer that sets you apart from your competitors?
I am so proud of the team we have here at the Cresta Court. We offer a genuinely warm, friendly style of customer service and really do try to look after each and every guest that walks through the door. This is so important in the hospitality industry. We view great customer service as part and parcel of the fabric of the business and it goes hand in hand with the fact that we are always striving to go one step further and never sit back on our laurels. Our enthusiasm for constant improvement and innovation are key, and are what sets us apart from our competitors.
What would you say your biggest achievement is in business?
Becoming the General Manager of the Best Western Cresta Court. I have worked here for four years and in the hospitality industry for 20 years, so have accumulated a depth of local knowledge and understand the wider issues in the industry. It’s a real pleasure to be working with such a talented group of people, and we have some really exciting plans in place to grow the business over the next five years. I can’t wait to get started – watch this space.
Apart from coffee, what’s your biggest motivator to get up and go to work in the morning?
My biggest motivator is the fact that I am working in a job that I love. Every day presents new challenges and a 24-hour operation means that the business moves quickly. The Hotel sector is more competitive than ever, and in a wider sense, hoteliers are having to develop strategies to deal with issues such as Brexit and economic uncertainty. Delivering increasing levels of guest expectations, offering innovative technology solutions and constant improvement to the facilities at the Hotel means I have my hands full! But these are the challenges that drive me forward. Every day is a new chapter, and I couldn’t think of a better job.