Martin Wilson has recently joined The Best Western Cresta Court Hotel in Altrincham in the role of deputy general manager.  Martin brings ten years of hotel and catering experience to the Hotel and his responsibilities will include managing the day to day running of the Hotel’s busy conference and banqueting operations, the Townfields restaurant and hotel bar.  He will have a specific focus on food and beverage development.


What type of coffee do you mostly go for, and how do you take it?

Something strong and bold – a bit like me perhaps!  I like a rich, Italian coffees best of all as they have a real depth of flavour. I like milk in it; but it must be hot milk. I warm the cup too if I can. The perfect brew is all in the details!


What was your inspiration to ‘wake up and smell the coffee’ when it came to starting your new role?

I have always wanted to join the hospitality sector.  The fast pace and customer facing roles suits me.  I work at a million miles an hour and like to finish every week having genuinely achieved something constructive.  My new job at the Cresta Court is an excellent opportunity for me to really make a difference.  It’s undergone a remarkable transformation since its refurbishment, and I am focused on developing a strong, creative restaurant and banquet food offering to match the stylish new look.


Who makes the best coffee at work?

I think I have to say it’s me!  As I said. I am particular on how it’s made, so I usually find its best to do it myself. All those years of barista training have not gone to waste!


Like cake makes the perfect extra to coffee, what does your business offer that sets you apart from your competitors?

The team at the Cresta Court are incredible.  We have people who have worked here for over 20 years, and yet have embraced the refurbishment and business developments with real enthusiasm.  They love what they do and offer genuine warmth and hospitality in their customer service. When hotels offer similar services, I think it is the people that can set you apart.


Other than drinking plenty of coffee, what would you advise business owners as most important for success?

Focus and motivation.  I think any business needs a strategic view of their company and then a focused plan to deliver results.  I am not ashamed to say that I am a goals-oriented guy!  I also feel strongly that a large part of achieving those business goals comes personal and team motivation.  I constantly strive to develop my own learning and skills and encourage this in my team.  Being able to develop as an employee grows the person’s self-esteem and ultimately team moral.  So, providing opportunities for growth and development is high on my agenda, After-all, without the team…we can’t achieve anything.


For further information call 0161 927 7272, visit or tweet @CrestaCourt


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